Local agency Cue has been working on a huge packaging and brand evolution for Jack Daniels for the past few years. Here’s what they had to say about it:

“The new package features changes to both the vessel and label. The famous label retains its signature qualities and is edited to create a more balanced and crafted feel. The new bottle introduces more chiseled shoulders to enhance the confident, masculine silhouette.”

View the whole case study here.










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