I saw this on DWL this morning and i knew mr. dschwen would f’n love it so i posted it up. I dug a little deeper and found some cool interaction on the site as well. The helvetica ingredients become the navigation. It seemed like a really great way to integrate the campaign. The work is designed by Doubleday & Cartwright.

 

 

 

 

 

 

 

 

 

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