I saw this on the shelf at Target last night. It really stood out compared to the usual gradient and outlined packaging sitting next to it. I did a little research and found some great images of the full rebrand. Doesn’t this just make you smile?



Client: Procter & Gamble Cheer Brand
Cheer Brand Manager: Jason Wiedemann
North American Fabric Care Design Manager: Lee Anne Hilsabeck

Brand Strategists/Designers: Landor Associates – www.landor.com
Associate Client Director: Rebecca Moses
Associate Design Director: Jay Hoffman
Senior Designer: Lesley Amann
Client Manager: Liz Jordan
Media Designer: Chris Vogel
Senior Production Specialist: Tim Hamel




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