You’ve probably already seen this new packaging in the stores but it’s great to see the whole project documented so well. Sam did a great job of holding on to the brand heritage while elevating it to a modern place by simplifying the color palette and visual language. Check out the rest of Sam’s book here.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Process:

 

 

 

 

 

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