I’m sorry for the lack of posts in the last month, but I’ve been really busy writing my lecture, selling our house (and re-cleaning it every day), and most importantly to you guys I’ve been very busy at work. So that I figured that I’d share a few projects that I’ve cooked up with my team here at Target over the last 4 months or so. Some of these are social media campaigns that are only half live so I’ll post the things that are public and you can follow along on the Target canada facebook page to see the rest of the campaigns reveled over the next few months or so. (also follow the french page)

 

Hello Neighbor

When Target launched it’s first 200 stores in Canada, the brand needed to make a few friends. As the lead Art Director on the Canada social team, I came up with the idea to create vintage travel poster inspired artwork showing bullseye the dog traveling across the country. The posts were strategically leaked throughout the day starting with a tight crop and the post “Hi Neighbor! Bullseye is out on the open road helping celebrate our Canadian store openings. Keep checking in and see if you can spot where he is next”. This invited the audience to participate in a guessing game based on the landmarks revealed in the illustrations. At the end of the day the location was revealed with a message stating how excited Target was to be their new neighbor.

Credits:

Sr CD: Ruth Balbach
CD: Steve Chirhart
Sr. AD: Allan Peters
Sr. CW: Sage Rider
Illustrator: Lab Partners

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

City Love:

In this campaign we made geo-targeted posts letting people know that bullseye the dog was new to town and was looking for some fun activities to do over the summer. We collected the responses and picked out a few of them to respond to with custom illustrations. We then tagged the the people who made the suggestions and thanked them for showing us a good time.

Credits:

Sr CD: Ruth Balbach
CD: Steve Chirhart
Sr. AD: Allan Peters
Sr. CW: Sage Rider
Illustrator: Lab Partners

 

 

 

 

 

 

 

 

 

 

 

Food For Thought:

We were faced with a challenge – no one in Canada realized that Target carried grocery products. Our idea was simply create beautiful headlines out of food. I did a little research and found a young and extremely talented letterer named Danielle Evans who had been experimenting with food and was really good at it. We wrote some lines, roughed a few layouts, found some beautiful surfaces and then flew her to the studio. It was a very organic process that came together in only a few weeks with a very small team.

Credits:
Sr. CD: Ruth Balbach
CD: Steve Chirhart
Sr. AD: Allan Peters
Sr. CR: Sage Rider
Frech CR: Charlotte de Celles
Illustrator: Danielle Evans
Videographer: TC Worley
Video AD: Allan Peters + John Nemec

 

 

 

Why Target:

If you walk into a target right now, you’ll see this on 60 percent of the endcaps in the store. It’s a global system explaining in the simplest way possible why you should choose Target. All I really gotta say is “Price Match” + “5% off” = winning.

 

CD: Travis Robertson

Sr. AD: Allan Peters

Sr. Writer: Travis Christie

 

 

Company Store:

CD: Jon Baugh

Sr AD: Allan Peters

 

Target Summer + Justice League Partnership:

Sr. CD: Ruth Balbach
CD: Steve Chirhart
Sr. AD: Allan Peters
Sr. Writer: Sage Rider


 

 

 

Canada Social:

Sr. CD: Ruth Balbach
CD: Steve Chirhart
Sr. AD: Allan Peters
Sr. CW: Sage Rider

 

Target Pride Festival Branding:

CD: Ted Halbur
Sr AD: Allan Peters
AD: Scott Gilson
CW: Jon Gordon
Illustrator: Invisible Creature

 

 

Target Business Cards:

CD: Eric Vermilyea
Sr. AD: Allan Peters

 

 

 

Custom Target Wallpaper:

This was kicked out for an east coast City Target.

 

 

 

 

 

 

 

 

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