When Brandon Wilson sent me these photos and a care package with a deck and T in it, I just about lost it. My passion currently is badges, in my 20’s it was fishing and in my teens it was skateboarding. To see all of my hobbies throughout the years mashed up into one cohesive idea is a beautiful thing. Not only is the idea great but so is the craft and attention to detail. From the bobber wheels to the custom type on the t-shirt. It all makes me smile ear to ear every time I see the stuff. They must’ve known they were on to something good because they shot it conceptually. I love that they took the time to go out fishing and to a bait shop to make sure that this thing was shot authentically as if it was tackle and lures. These days, everything needs to hold up in a photo not a website in order to be sharable on sites like pinterest. This campaign does that. I’m hooked line and sinker. Go check out the full line right here.