ESPN: Digital & Print Media Logo
My buddy John over at ESPN asked me to redesign their in-house logo. It needed to match the brand feeling as well as the brand color pallette and it needed to integrate the ESPN logo. I created a modular system that can work in any format from a business card to the side of...
New Work: Star Wars Day
Sage Rider and I had an opportunity to kick out some social goodness for Star Wars day. They asked for one execution and we gave them a campaign (because it’s f’n Star Wars!). If you dig these, check out the rest of the Canada social work we’ve been doing right here. ...
A peek at my 2013 Artcrank Poster
Artcrank MPLS is this Saturday and it’s gonna be rad. If you like bikes or design or both, this is one of the most fun parties of the year. Stop by to look at art and drink some brews. Here’s a link to all of the deets. I’ve attached a few shots of...
New Project: Patagonia Apparel Graphics
A few years ago Patagonia contacted me to design art for a pair of boxer shorts. I was asked to base my work off of the brand’s heritage. Patagonia was originally a climbing supply company so I created an icon series based off of historical climbing tools as well as four custom type lock...
New Project: ESPN Music Issue
Vinyl is a font I designed for the 2013 Music Issue of ESPN Magazine. It is inspired by the grooves on a Vinyl Record. It was used for headlines, initial caps and even full page illustrations. It’s out now so go pick up a copy! You can see the rest of my portfolio here....
Target Design Month 2012 by inHouse
Target Design Month is an internal celebration of the power of design in the Target Brand. Events and speakers celebrate and excite design thinking within the company. 2012′s campaign titled “Failure to Succeed” emphasized the importance of failure in the goal of success. As a finally to Design Month, Target has an annual art...
Target 50th Anniversary Party Branding by inHouse
The 50th anniversary street windows went over really well with upper management so they asked me to expand the campaign to a 50th anniversary party including an invite, coasters, a gift for guests and event branding. The letterpress coasters were originally ideated to be a small gift that came with the invite however they...
New Project: Target Summer 2012
I just finished up this huge campaign for Target. I think it’s one of the first times where the same creative team did both the advertising and the in-store signage. If you go soon, you should be able to see it all at a Target store. This is a small sampling of the campaign....
New Project: Target 50th Anniversary
These are street window graphics used to celebrate Target’s 50th Anniversary. Vintage 60′s Target ads were used as the backdrop to modern images of models featuring Target’s modern day fashions. The high-flash photography was used to infuse a crisp shadow, delivering the perfect blend of past and present. Agency: Target iH...
Artcrank Minneapolis is just around the corner
Artcrank Minneapolis is coming up on the 14th of April. You can find out all of the details here. My buddy Charles runs this shindig and it’s always a really good time. This year they’re having it back downtown at Traffic Zone Center for Visual Art right over by the Bev’s Wine Bar. I was...
New Target Work: Storage & Org + MN Wild Zamboni
I’ve got some new work to share. Some signage and a Zamboni that I designed/art directed at Target. You can check the full projects and more pictures here. Storage & Organization Credits: Client: Target Agency: Target Sr. Creative Manager: Russel Kozak Creative Manager: Jessica Chorney Lead Sr. AD: Allan Peters Sr. AD:...
Poster Giveaway / Raffle
The Skinny: + I’m giving away 3 poster packs + You can enter to win one by shooting a pic of the new Target branding campaign at your local Target and emailing it to me (allan @ allanpeters . com). Here’s the long version or “The Fatty”: Hi you guys. So I need...
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