Target Design Month is an internal celebration of the power of design in the Target Brand. Events and speakers celebrate and excite design thinking within the company. 2012′s campaign titled “Failure to Succeed” emphasized the importance of failure in the goal of success.
As a finally to Design Month, Target has an annual art exhibit of art by Target employees called the Curative. In 2012, the event was held at Target Commercial Interiors in Downtown Minneapolis.
This was my first project collaborating with Adam Hoganson and Sage Rider while at Target, and it was a ton of fun. The 3 of us really need to collaborate on something in the near future. I uploaded some process photos to show you what the shoot was like.
You can see the full project on my site right here.
Agency: Target iH
Sr. CD: Jason Langer
CD: Dawn Selg
Sr. Art Director: Allan Peters
Sr. Art Director: Adam Hoganson
Writer: Sage Rider
Photographer: Tim Hollatz