I saw this on the shelf at Target last night. It really stood out compared to the usual gradient and outlined packaging sitting next to it. I did a little research and found some great images of the full rebrand. Doesn’t this just make you smile?
Brand Strategists/Designers: Landor Associates - www.landor.com
Associate Client Director: Rebecca Moses
Associate Design Director: Jay Hoffman
Senior Designer: Lesley Amann
Client Manager: Liz Jordan
Media Designer: Chris Vogel
Senior Production Specialist: Tim Hamel