Angie’s Kettle Corn Redesign by Sam Soulek
You’ve probably already seen this new packaging in the stores but it’s great to see the whole project documented so well. Sam did a great job of holding on to the brand heritage while elevating it to a modern place by simplifying the color palette and visual language. Check out the rest of Sam’s...
Fisher Hispanic nuts by Uno
I’m digging this new packaging by Luis Fitch and his hispanic branding team Uno. It’s really fun and I love his bold use of color. For those not familiar with Uno’s work, I included a few on their posters below. Luis is an amazing illustrator. He’s very intuitive and raw while always staying strategically...
BVD – Stockholm’s Finest
The portfolio of BVD kept me smiling all the way from the first to the last project. Amazing stuff. Check out more here.
Cheer Rebrand by Landor
I saw this on the shelf at Target last night. It really stood out compared to the usual gradient and outlined packaging sitting next to it. I did a little research and found some great images of the full rebrand. Doesn’t this just make you smile? Credits: Client: Procter & Gamble Cheer Brand...
Gatorade G Series Rebrand by Tether
I was checking out the portfolio of Brian Piper and came across this amazing rebrand of Gatorade G Series. Brian was a lead on the project while working at Tether. The process video above is really fun. I love seeing behind the scenes.
St. Stefanus Beer by Brandhouse
If I wasn’t gluten intolerant, I’d totally drink this beer based off of the packaging and branding.
Pearlfisher
Check out Pearlfisher for some pretty rad packaging. Everything they do is both simple and full of personality.
Waldo Trommler Paints by Reynolds and Reyner
I know this is a few months old, but I just realized that I never posted about it even thought its one of my favorite designs of the year. The creative brief: “Make it stand out on the shelf at all costs”. Great job Reynolds and Reyner.
Publix Owned Brand Packaging
I was down in Alabama last winter and got to see this stuff first hand. It’s really beautiful seeing packaging this clean and clear side by side with all of the usual grocery packaging.
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